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Campagna The Secret Pot

The Secret Pot is an ecommerce selling legal light cannabis online. This campaign promotes 3 specific product blends, named “Orange Crush”, “Blue Moon” and  “Yellow Cab”.  In the brief, I was asked to develop a concept stressing two main features: the “journey” and the product as 100% natural.

Concept and Copy

Dive into the Secret Pot Experience! The quality of premium light cannabis blended with the fragrance of fruitiness and spiced aromas will take you on your most captivating journey ever.

Try the Taste Pack, an exclusive selection of organic light cannabis, grown indoors and 100% Made in Italy. 

Orange Crush, Yellow Cab and Blue Moon: 3 colors for 3 varieties of product in 0.3 g sachets.
Ready to start your new adventure?